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Home » Topics » Beverage News

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Greg Steltenpohl

Califia Farms announces passing of founder, Greg Steltenpohl

March 15, 2021

Califia Farms, Los Angeles, announced the passing of its founder and executive director, Greg Steltenpohl. “It is with a heavy heart we share the news of the passing of our company’s founder, Greg Steltenpohl. He built the Califia Farms brand from the ground up with a passion for nourishing people and the planet. Greg touched so many lives on his plant-fueled journey to make the world a healthier place. He will be profoundly missed. We tip our hats to our visionary founder,” the statement said.


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Hydrant Variety Pack

Hydrant announces Josh Allen as brand ambassador, investor

Company to add more partnerships this year
March 12, 2021

New York-based Hydrant announced that pro quarterback Josh Allen has been named the brand’s first ambassador.


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Yuengling DraftKings

Yuengling, DraftKings announce new collaboration

Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"
March 11, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.


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GoodSport

GoodSport turns to milk to deliver effective hydration

Sports drink brand uses patent-pending formula, process to utilize milk in formulation
March 10, 2021

Chicago-based GoodSport Nutrition is launching GoodSport, a natural sports drink made from milk.


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Yuengling launches Pink Boots Collaboration Brew and scholarship in honor of International Women’s Day

Tropical Bourbon Barrel Reserve small batch brew sold out last week
March 9, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., celebrated International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education.


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Essentia

Nestlé USA acquires Essentia Water

Acquisition part of company’s transformation of its global water business
March 9, 2021

Nestlé USA, Arlington, Va., announced that it has acquired Essentia Water, Bothell, Wash. Essentia pioneered ionized alkaline water more than 20 years ago and is a leading brand in that space in the United States. This transaction is part of Nestlé's continued transformation of its global water business, which was announced in June 2020. The company is sharpening its portfolio to focus on international premium and mineral water brands and healthy hydration products, such as functional water. 


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Van Gogh Vodka

Van Gogh Vodka releases GoghGirl bottle

Bottle designed by artist Ashley Price, known as Pinklomein
March 5, 2021

Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition hashtag #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. 


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Califia

Califia Farms launches Mushroom Oat, Hemp Barista Blends

Dairy-free creamers support growing at-home coffee trends
March 4, 2021

Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 


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Serafina

7-Eleven launches imported sparkling mineral water

Serafina sourced from a natural Italian spring
March 2, 2021

Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.


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AHA new sparkling waters

AHA adds two new flavors to sparkling water lineup

Raspberry + Acai and Mango + Black Tea additions driven by research, consumer testing
March 2, 2021

AHA, a brand of Atlanta-based The Coca-Cola Co., is expanding its line of sparkling waters with two new releases: Raspberry + Acai and Mango + Black Tea.


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