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eCommerce platform Proof Commerce
Cover Story

eCommerce drives triple-digit growth in alcohol sales

Alcohol sales jump 234 percent during COVID-19
Barbara Harfmann
June 5, 2020
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
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Between-Drimks-book.jpg
Between Drinks

“Drinking Like Ladies in Crisis,” and more

Podcast creators begin writing book
June 5, 2020
In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.
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Spindrift Pineapple

Readers name their favorite beverage of April

Spindrift wins monthly poll with 50% of vote
June 4, 2020

With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.


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Regatta Craft Mixers

Regatta Craft Mixers is official craft mixer of New York Yacht Club American Magic

Regatta sponsoring Tucker Thompson’s speaker series
June 3, 2020

Regatta Craft Mixers, Locust Valley, N.Y., is proud to announce the brand has signed as the official craft mixer of New York Yacht Club American Magic, an official challenger for the 36th America’s Cup.


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Wonder Drink Prebiotic Plus

Wonder Drink Prebiotic Plus launches this month at Sprouts

New kombucha-line extension available in 3 varieties
June 1, 2020

Anaheim, Calif.-based Wonder Drink Kombucha announced that its newest Prebiotic kombucha line, Prebiotic Plus, will be available at Sprouts this month.


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Phocus Cola

Phocus unveils Cola flavor in functional sparkling water line

New variety combines traditional cola taste with natural caffeine, L-Theanine
June 1, 2020

Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide. 


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CarryOn

CarryOn launches sparkling CBD waters that support mental well-being

New CBD beverage created as part of Ocean Spray Cranberries' Lighthouse Incubator
May 29, 2020

Denver-based CarryOn has launched sparkling CBD waters as well as a brand mission to normalize the pursuit of mental well-being.


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Gehricke Wines

Gehricke Wines launches first direct-to-consumer program

3 varietals available for purchase online
May 28, 2020

Proprietor August Sebastiani debuted a reserve line of Gehricke Wines through its first direct-to-consumer (DTC) program, featuring three small production, single vineyard wines from top sites in Sonoma County.


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Beverage alcohol not expected to rebound until 2024, IWSR reports

Premiumization, eCommerce will be more vital for recovery efforts
May 27, 2020

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.


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PATHWATER Patriotic Packaging

Pathwater launches new limited-edition patriotic bottle and packaging

Sales of the Made in the USA aluminum bottle donated to Direct Relief
May 26, 2020

On the heels of Memorial Day, Pathwater, Fremont, Calif., debuted it limited-edition, Made in the USA  sustainable water bottle. The bottle celebrates the company’s commitment to maintaining all of its  operations — from manufacturing to marketing — within the continental United States, and in doing so, provide necessary job opportunities to Americans, it says.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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