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59-DixieVodka150.jpg
Last Drop

Dixie Vodka 400 becomes “virtual” race, raises money for COVID-19 relief

903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America
May 4, 2020
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
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59-SoGood-SoYou-WellnessShots-Sleep-Beauty.jpg
Last Drop

So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots
May 4, 2020
So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.
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Michael Kirban, CEO- VitaCoco
Last Drop

VitaCoco pays it forward

Funds of Feeding America and No Kid Hungry to benefit from funds
May 4, 2020
With an upsurge in sales for its coconut water, VitaCoco is donating $1 million to COVID-19 Response Funds of Feeding America and No Kid Hungry.
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Brockmans Gin MyBrocktail

Brockman Gin launches program to support bartenders

#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge
May 1, 2020

New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.


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Clear-Seas-20200430-MAIN

Survey shows how food, beverage manufacturers are adjusting to coronavirus

Third wave of research show current state of economy remains top concern
May 1, 2020

The COVID-19 outbreak has forced business leaders globally into uncharted territory as together we face the challenges surrounding the pandemic. In new research, Clear Seas Research, a BNP Media company, examines some of the different aspects.


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Food, beverage access concerns declining, study finds

Consumer Brands Association weekly study shows consumers report continued trust in CPG industry
April 29, 2020

New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.


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Keurig Dr Pepper (KDP)

Keurig Dr Pepper posts solid financial results for Q1

Company set up for strong performance in 2020
April 28, 2020

Keurig Dr Pepper (KDP) Burlington, Mass., and Plano, Texas, announced its first quarter results, which ended March 31, reporting a 4.4 percent net sales growth to $2.61 billion, compared with $2.5 billion a year ago. 


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Lipton Green Tea White Peach and Watermelon

Readers name their favorite beverage of March

Lipton Green Tea extensions win the monthly poll
April 28, 2020

In the Readers’ Choice: New Product of the Month for March, the visitors to bevindustry.com have shown that they are taking comfort in healthy solutions. 


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PepsiCo, VPX reach distribution agreement

Beverage company adds Bang Energy drinks to distribution network
April 28, 2020

Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says


Read More
IRI report

IRI data shows alcohol sales remain up

Grocery channel outpaces MULO since peak stockpiling
April 27, 2020

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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