Beverage News - Articles - Page 136

Sparkling Ice honors hometown heroes with new campaign

Cheers to Heroes celebrates front line community members

April 13, 2020

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.

Liquid I.V. shifts gears with samples by sharing with frontline workers

Drink mix brand donates resources from canceled events to medical professionals

April 13, 2020

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.

Packaging News

Weissbier comes to the United States in 16.9-ounce cans

Packaging celebrates brand’s German heritage and tradition

April 12, 2020

For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.

Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020

April 12, 2020

Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.

Industry Issues

2019 Financials indicate momentum for 2020

Celsius releases yearly, quarterly results

April 12, 2020

Celsius Holdings Inc., Boca Raton, Fla., reported financial results for the year and quarter ended Dec. 31, 2019.

Last Drop

Coffee brand helps fund all-female farming subgroup

April 10, 2020

In celebration of International Women’s Day (March 8), Queen City Collective Coffee announced the opening of the Hingakawa Women’s Association women’s center in Rwanda, which it helped fund.

Last Drop

Nesquik and Frances Tiafoe featured in Keep On Chuggin' Ads

April 9, 2020

Heading into 2020, NESTLÉ Nesquik announced a collaboration with U.S. rising tennis star Frances Tiafoe. Tiafoe will appear in a series of digital ads as part of the Nesquik hashtag #KeepOnChuggin campaign.

Last Drop

Breville and Soulcycle create biking/juicing event

April 9, 2020

Breville and SoulCycle are partnering to raise money for No Kid Hungry, a national campaign working to end childhood hunger in America.

Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020

At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).

Last Drop

Amstel Light and golf champ Phil Mickelson team up for campaign

April 9, 2020

Amstel Light and five-time Major Golf Champion Phil Mickelson are teaming up for a multiyear partnership and an insights-driven campaign focused on making and keeping adult male friends.