Southern Glazer's Wine & Spirits, Miami and Dallas, announced its B2B eCommerce platform, Proof, is now available in 28 U.S. markets for trade customers looking for a safe and easy way to place their holiday wine and spirits orders.

During what is traditionally the biggest month of the year for wine and spirits sales, Southern Glazer’s customers can “reorder, restock and relax,” by ordering inventory online to make the holidays happier for their consumer patrons — all while remaining socially distant and safe, the company says. From accessing the most popular holiday products, to new features that streamline the purchasing process, is provides a holiday shopping solution for on- and off-premise businesses, it adds.

Simplify Seasonal Shopping on

This holiday season, customers visit, click on the “Sign Up” button, and complete an online form with their license and business information. Once validated, customers receive a “Welcome” email with additional account details and can immediately begin using Proof, including searching Southern Glazer’s extensive portfolio of brands, reordering favorites and discovering exciting new products from the world’s most well-recognized suppliers.

The following are other new features from Proof:

  • Deal Discovery – Search and discover the best deals across Southern Glazer’s portfolio with this fully custom, industry-first search engine.
  • Enhanced Search – Fine-tune and filter results more efficiently than ever with expandable, collapsible, searchable facets and filters.
  • Previously Purchased, Ready to Reorder Lists – Save time and quickly reorder inventory.
  • Custom Proposals – Receive, view and order from proposals created by your Southern Glazer’s Sales Consultant.
  • Where’s My Truck – Track orders scheduled for delivery that day, available in select markets with more to come. 
  • Invoice PDFs – Stay organized with 24 months of invoice summary data and now, in select markets with more to come, download PDFs of signed delivery documents.
  • More Payment Options – Pay via ACH bank transfer, and in select markets, credit card payments and pre-payment functionality are available.

Shop Holiday Trends on

Proof also allows customers to shop holiday trends with just the click of a mouse:

  • Spirits that go down smoothly when the temperature drops include aged rum, mezcal, cognac, bourbon and whiskey.
  • Sparkling wines and Champagne aren’t just for the holidays anymore, but customers should stock up, as more bubbles are still sold during the holidays than any other time of year.
  • Hot cocktails, like mulled wine or a variety of spirited hot chocolate and coffee beverages will warm even the Grinch’s heart. Liqueurs, creams and cordials, like peppermint schnapps, hazelnut liqueur, raspberry liqueur, or Irish cream are just a few of the many options that can add that holiday spirit to a cup of hot cocoa or coffee.
  • Consumers are seeing red — red wine that is — this holiday season. Wine drinkers gravitate to red varieties that pair best with the heartier foods served during winter meals.

To learn more, Southern Glazer’s customers can contact their sales consultants, or visit