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Beverage NewsBeer

Yuengling launches Pink Boots Collaboration Brew and scholarship in honor of International Women’s Day

Tropical Bourbon Barrel Reserve small batch brew sold out last week

Beverage News
March 9, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., celebrated International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education.

Yuengling participated in Pink Boots Collaboration Brew Day, which provides an opportunity for chapter members and breweries to brew their chosen beer style and take part in International Women’s Day by raising money for educational scholarships and programming for women in the beer industry.

Yuengling sold out of its collaborative, limited-edition, special Tropical Bourbon Barrel Reserve small batch brew made from Pink Boots’ brand hops last week and donated proceeds to Pink Boots Society as part of its ongoing commitment to the organization. At 7 percent alcohol by volume, Yuengling’s Tropical Bourbon Barrel Reserve included a crisp- pilsner base, dry hopped with Cashmere, Ahtanum, Citra, Loral and Sabro brand hops that created a balanced citrus beer with earthy undertones. Aged in American bourbon barrels, this brew delivered a complex blend of tropical, herbal, citrus and woody aromatic qualities, the company says.

“As Yuengling’s sixth generation, my sisters and I are proud to continue the family brewing tradition that began 192 years ago,” said Jennifer Yuengling, vice president of operations and sixth generation family member with D.G. Yuengling & Son Inc., in a statement “This month is a reminder of the importance of supporting the passions of fellow women brewers and their career advancement in the beer industry. Partnering with an organization like Pink Boots Society is a great way to bring awareness to this group.”

Following International Women’s Day and Women’s History Month, Pink Boots also will launch its third Yuengling Women in Brewing Scholarship window in April 2021. The scholarship will grant one woman in the brewing industry up to $10,000 in scholarship funds to strengthen their technical knowledge and leadership skills, the company says.

“We are so grateful to collaborate with Yuengling Brewery on another scholarship program,” said Jen Jordan, Pink Books Society president. “Yuengling’s partnership has allowed us to continue empowering women in the industry and setting them up with the tools and resources needed for a long, successful career.”

The scholarship is a part of Yuengling’s multi-year commitment to the Pink Boots Society. The scholarships can be used to enroll in brewing courses at up to seven universities across the country.

KEYWORDS: D.G. Yuengling & Son Inc. donation International Women's Day women in the beverage industry

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