Jim Beam debuts ready-to-drink highball cocktails

Canned cocktails available in Classic Highball, Ginger Highball

(Image courtesy of Beam Suntory)

Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.

The Jim Beam Classic Highball combines Jim Beam Bourbon, bubbly seltzer and a hint of citrus. The Jim Beam Ginger Highball combines Jim Beam Bourbon and ginger ale. Both flavors were inspired by the sessionable, cult-favorite handmade Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated soda water or ginger ale, the company says.

“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, managing director for the James B. Beam Distilling Co. at Beam Suntory, in a statement. “Our new ready-to-drink Highballs are the perfect way to enjoy Jim Beam in a new, refreshing way ― whether you're a bourbon fan or you're trying bourbon for the first time.”

The new releases come in at 5 percent alcohol by volume each and are available as a four-pack or as single 355-ml slim cans at select retailers nationwide. The Jim Beam Classic Highball and Ginger Highball have a suggested retail price of $9.99 for a four-pack and $2.50 for a 12-ounce single can.

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