REBBL, Emeryville, Calif., has added immunity support to its top flavors: Reishi Chocolate, Turmeric Golden-Milk, Vanilla Protein and Dark Chocolate Protein.
“We have been working on adding immune support to our products since long before COVID struck. Consumers, even pre-COVID, had a high level of interest in supporting their immune health, but we were not willing to compromise the taste and integrity of our best-selling drinks without careful development and proven research. It took time for us to perfect our blends,” said Bonnie Neulight, chief marketing officer and chief innovation officer at REBBL, in a statement. “I'm very excited to announce the launch of our product improvements today, now that we are all ready to get back out into the world and become our healthy, active selves again.”
REBBL’s immune support comes from an added ingredient, baker's yeast beta-glucan, which is flavorless and generally recognized as safe. Every bottle of REBBL is certified organic and free of GMOs, soy, dairy, and gluten. Ingredients are ethically sourced, 12-ounce bottles are made from recycled and recyclable plastic, and REBBL is a Certified B Corp meeting the highest industry standards of integrity.
The improved REBBL immunity beverages are available online at REBBL.co, Amazon, Instacart, and in-store at Whole Foods, Sprouts, Natural Grocers, Safeway, Albertsons, Fred Meyer, King Soopers, Ralphs, HEB, Wegmans, Meijer, Hannaford, Stop & Shop, select Target stores and many more retail locations. REBBL 12-ounce bottles sell for a suggested retail price (SRP) of $3.99-$4.99 and 32-ounce bottles sell for $8.99-$10.99 SRP.