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The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success. Drizly notes that spirits-based cocktails have grown over 1,000%.

The beverage category is evolving its approach with foodservice operators as consumer habits have changed during the pandemic.

Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.

In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.

Within beverage processing, the automation goal basically have been attained; however, whether other segments such as packaged production also will embrace full automation remains to be seen.

The beverage market is “seeing the light” on how to amplify sustainable operations, including adoption of solar technology.

Without beverage packaging lines, beverages can’t be manufactured. But what are the best tools to measure return-on-investment (ROI) and to determine peak efficiency?

Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.