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Home » Topics » Commentary

Commentary
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Beverage Beat

Research shows consumers concerned about clear, understandable labels

Building trust achievable through clear nutrition labels, Attest survey finds
jessica Jacobsen
Jessica Jacobsen
March 18, 2022
Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.
Read More
Between Drinks

Celebrities use their status to elevate own alcohol brands

Sean ‘Diddy’ Combs, CÎROC using status to amplify Black and Brown Americans
Barbara Harfmann
March 15, 2022
Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.
Read More
Lauren Sabetta- Last Drop
Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers
Sabetta-Lauren.jpg
Lauren Sabetta
March 14, 2022
NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.
Read More
Operations Perspective

Beverage supply chain prevents equipment downtime, reduces material waste

Manufacturers urged to develop ‘waste control philosophy’
John Peter Koss - Beverage Industry
John Peter Koss
February 28, 2022
In the beverage supply chain, waste generation in the form of raw and packaging materials is realistically never going to go completely away. Therefore, producers should adopt a “waste control philosophy” to minimize loss.
Read More
Beverage Beat

Diversity, inclusion efforts expand to support women in beverage

Brewers Association, Females in Food Community make strides to advance DEI
jessica Jacobsen
Jessica Jacobsen
February 16, 2022
Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.
Read More
Between Drinks

Coffee, tea markets continue to thrive

Tea market offers many varietals to sip and savor
Barbara Harfmann
February 14, 2022
Consumers differ on how they get their morning caffeine, but regardless of what beverage you start your day with, the coffee and tea market is expected to stay piping hot.
Read More
Operations Perspective

Beverage market’s constant change impacts capital expenditures

Justifications, necessity prime factors for financial decisions
John Peter Koss - Beverage Industry
John Peter Koss
January 25, 2022
With constant changes and competition, the financial aspect of beverage warehouses must take a basic approach when determining capital expenditures.
Read More

Bioengineered used instead of GMO as new labeling rule takes effect

Sales of Non-GMO Project Verified products exceed $26B
Barbara Harfmann
January 18, 2022
Along with the United States, many countries require genetically modified foods to be labeled. Effective this year, the National Bioengineered Food Disclosure Standard requires manufacturers in the beverage industry to label products using the term “bioengineered” instead of “GMO.”
Read More
Last drop classic flavors
Last Drop

Beverage brands expected to continue emphasizing presence of familiar flavors

Within spirits and beverage alcohol, simplicity takes the form of moderation
Sabetta-Lauren.jpg
Lauren Sabetta
January 17, 2022
With health and wellness continuing to drive trends, beverage brands are opting for simplicity, as more consumers are asking for loud and proud, single-note flavors.
Read More
Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth
jessica Jacobsen
Jessica Jacobsen
January 14, 2022
Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.
Read More
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