Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Home » Topics » Commentary

Commentary
Commentary RSS Feed RSS

Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill
Amanda Del Buono
May 15, 2017
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
Read More
Hillsburg malt beverages

Readers name their favorite new beverage of March

Hillsburg non-alcohol malt beverages win with 25 percent of vote
jessica Jacobsen
Jessica Jacobsen
April 25, 2017

As consumers continue to look for products that tout no additives or preservatives, beverage-makers are responding to this demand.


Read More

Research shows consumers want it all from food and beverages

Convenient nutrition and indulgence products perform well in 2016
jessica Jacobsen
Jessica Jacobsen
April 14, 2017
After three days and more than 46,000 steps logged on my pedometer, it’s safe to say that I saw my fair share of natural and organic products at Natural Products Expo West (page 14), which took place last month.
Read More

Variety, premiumization drive on-premise channel

Aquafina Sparkling promos sparkling flavored waters
Barbara Harfmann
April 14, 2017
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
Read More
Facts and figures

Silver Eagle embraces beverage fleet innovations

Texas-based beer wholesaler sees growth through change
Tom Kelley
April 14, 2017
It’s often said that change is the only absolute certainty in business. The difference between thriving, surviving or not, comes down to how one responds when those changes arrive, often at the least opportune moment.
Read More

How to select, operate and maintain beverage fillers

Maintenance, training essential for optimum performance
John Peter Koss - Beverage Industry
John Peter Koss
April 14, 2017
Observations, special studies and compliance evaluations have led to the conclusion that the filling machine is the kingpin of practically every beverage production/packaging line in any segment of the industry. Visits to wineries, distilleries, breweries, soft drink facilities, as well as juice, water and specialty beverage facilities, have provided substantial evidence that many portions of the supply chain are affected by the filler at the production source.
Read More

Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums
Amanda Del Buono
April 14, 2017
As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
Read More
CForce Artesian water

Readers name their favorite new beverage of February

CForce wins with 39 percent of the vote
jessica Jacobsen
Jessica Jacobsen
March 21, 2017

In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.


Read More

Craft beer act garners partisan support

Bill proposes lowering excise tax on domestic brewers’ first 60K barrels
jessica Jacobsen
Jessica Jacobsen
March 15, 2017
At a time when the divisive nature of the United States is receiving much attention, it seems as though we have found a topic that both sides can agree upon: craft beer. In late January, the Craft Beer Modernization and Tax Reform Act was introduced in both chambers of Congress with bipartisan support.
Read More

Water resonates around the world

Nestlé Waters survey reveals trends
Barbara Harfmann
March 15, 2017
Clean drinking water is something most Americans take for granted. Yet, there have been many disasters throughout the years — the 2004 Asian tsunami, Hurricane Katrina and, more recently, the ongoing water crisis in Flint, Mich. — which have called the safety of drinking water into question.
Read More
Previous 1 2 … 39 40 41 42 43 44 45 46 47 … 69 70 Next
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Airheads Soda

AIRHEADS enter beverage market

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

loose leaf tea

Tea market evolves to meet wellness trends head-on

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing