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Cummins Aeos2 Urban Hauler Beverage Industry October 2017

Cummins unveils fully electric Urban Hauler Tractor

Truck manufacturer invests in alternative-fuel technologies
Tom Kelley
October 19, 2017
The company debuted its latest near-zero natural gas engine technology, super-efficient diesel engines and shared its plans to introduce what it says will be a “revolutionary” heavy-duty diesel engine in 2022.
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Beverage companies reach out in wake of Hurricane Harvey

Nestlé Waters North America, Tito’s Vodka support relief efforts
Amanda Del Buono
October 13, 2017
In the wake of Hurricanes Harvey and Irma, which hit southeastern Texas and Florida, respectively, beverage companies have embraced their abilities to raise funds for a cause or donate themselves to help those in Texas, Louisiana and Florida who were impacted by the storms’ devastation.
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Beer brands sponsor fall festivals

Fall-inspired beverages compliment consumer events
Barbara Harfmann
October 13, 2017
The long-awaited Oktoberfest season officially is here. Many bars, restaurants and retailers promote fall offerings starting in September to get a jump on consumer excitement for fall flavors like pumpkin spice, maple, cinnamon, ginger and apple cider.
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October is non-GMO month

Nielsen data shows clean label a mainstream trend
jessica Jacobsen
Jessica Jacobsen
October 13, 2017
For the Non-GMO Project, October is a special month because it is Non-GMO Month. As part of the annual celebration, more than 12,000 grocery stores across the United States and Canada are taking part in the month-long event to educate the public and spotlight Non-GMO Project Verified choices on their shelves.
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0817 RC Poll Winners

Readers name their favorite beverages of August

Poll experiences first tie since launch
September 26, 2017

Ending a game in a tie is not as shocking in soccer matches. However, many other sports tweak rules in order to avoid such an outcome. For Beverage Industry’s Readers’ Choice New Product of the Month poll, the winner ended in a tie for the first time since the poll launched in 2014.


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Sweetened beverage taxes present confusion

Beverage industry addresses sugar reduction through Balance Calorie Initiative
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
As many working within this industry know, these taxes extend to nearly all beverage categories (minus 100 percent juice, milk, milk alternatives, infant formula, medical-use beverages, therapeutic meal replacements, or syrup and powder mixes). Many retailers and consumers are noting the confusing nature of these taxes.
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Digital marketing goes beyond social media

Beverage brands offer differentiated digital marketing campaigns
Amanda Del Buono
September 15, 2017
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
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Oliver Winery Cherry Moscato

Readers name their favorite beverage of July

Oliver Winery Cherry Moscato wins with 22 percent of vote
jessica Jacobsen
Jessica Jacobsen
August 22, 2017

The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.


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