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Home » Topics » Commentary

Commentary
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Readers name their favorite beverage of December

Green Ade, Desgin Gin tie for first
jessica Jacobsen
Jessica Jacobsen
January 24, 2017

When it comes to beverage selection, better-for-you options continue to garner  attention from consumers. However, consumers still like to indulge once in a while, and that’s just what we saw in this month’s Readers’ Choice poll.


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Analyzing the path to purchase

Nielsen release platform to help CPG manufacturers, retailers
jessica Jacobsen
Jessica Jacobsen
January 16, 2017
The start of a new year is a popular time in which people and businesses will reflect on what did and did not work in the previous year. For those involved in the consumer packaged goods (CPG) industry, much attention is directed at the holiday shopping season.
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Matcha, spicy cocktails trending

Wine n Dine predicts beverage trends
Barbara Harfmann
January 16, 2017
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.
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Packaging evolutions can create a domino effect for operations

Supply chain adapt to accommodate refreshed packaging
John Peter Koss - Beverage Industry
John Peter Koss
January 16, 2017
Walking through the retail marketplace, observing the myriad beverage packages and visualizing the process that created what now is being observed, the magnitude and complexity of the process becomes evident.
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PepsiCo makes Forbes, Just Capital’s corporate responsibility list

2016 Just List ranks U.S. companies on corporate responsibility
Amanda Del Buono
January 16, 2017
While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.
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Readers name their favorite new beverage of November

Smirnoff Spiked Seltzer emerges as winner
December 20, 2016

As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.


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Americhem unveils 2017-2018 color trends

Committee identifies six color palettes based on themes
jessica Jacobsen
Jessica Jacobsen
December 16, 2016
It’s crazy to believe that 2016 is almost at a close. Although there still is much to accomplish before 2017 arrives, the latest trends already are popping up. In the beverage market, much attention usually is given to the finished products because, as many will tell you, taste is king. However, one must not overlook the upcoming trends in packaging attributes.
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The power of social media platforms

Beverage brands engage with SnapChat
Barbara Harfmann
December 16, 2016
Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
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Pre-distribution valuable for supply chain operations

Activities must be defined to benefit pre-distribution efficiencies
John Peter Koss - Beverage Industry
John Peter Koss
December 16, 2016
Every segment in the beverage industry experiences constant change syndrome (CCS) at various times during product processing, packaging production, warehousing, pre-distribution and distribution as the supply chain unfolds each operating day.
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Enhanced water category evolves, caffeine waters gaining presence in market

Several caffeinated bottled waters on display at NACS 2016
Amanda Del Buono
December 16, 2016
With my college roommates getting married next year, I have made it my bridesmaids’ duty to help the bride-to-be get in shape before her big day. We’ve been using our FitBit app to help each other stay motivated and exercise, but cutting back on calories consumed also has been an important part of my personal goal. However, this has been more challenging than I anticipated, as I often desire a mid-day refreshing kick of energy.
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