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Home » Topics » Channel Strategies

Channel Strategies
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Chameleon Cold Brew

Chameleon Cold-Brew accelerates growth within coffee market

RTD cold-brew coffee concentrate grows 302 percent
Barbara Harfmann
July 12, 2016
When Culture Club released its 1983 single “Karma Chameleon,” the song instantly became a global sensation. Although not yet on the global scale, Austin, Texas-based Chameleon Cold-Brew with its array of refrigerated ready-to-drink (RTD) cold brew and coffee concentrates has become a “hit” in the beverage market.
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Island Getaway Smoothies

Foodservice beverages driven by health and wellness, premium

Fast-casual restaurants driving channel, menu offerings
Amanda Del Buono
July 12, 2016
The majority of consumers do not plan on changing their dining out behaviors this year; on top of that, the entire restaurant industry is projected to grow, Chicago-based Mintel explains in its January report “Dining Out: A 2016 Look Ahead.”
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beer baked clams

Craft beer drives beer pairing on-premise

On-premise establishments benefit from beer pairing
Amanda Del Buono
June 15, 2016

When it comes to food and beverage pairings, many often think of wine, but as beer sales continue to grow and craft beer gains an even firmer foundation, consumers have gained interest in matching their beers with food.


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vending machines

Health and wellness drive changes for vending machines

Variety key for vending machine operators
Amanda Del Buono
June 9, 2016

Beverages, especially carbonated soft drinks (CSDs), are an essential part of the vending channel’s success. Although the vending industry faces challenges, like complying with new government regulations and trying to meet consumer health-and-wellness demands, industry experts say that the vending channel is poised for growth.


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RTD cocktails

Consumer trends change category management, merchandising

Health and wellness beverage trends drive in-store product selection
Amanda Del Buono
May 11, 2016
It’s no secret that the beverage industry has evolved during the past decade or so. With new demands from consumers, beverage-makers have developed new products that provide function, low or no calories and flavor.
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Hard-wired Nitro bottle and glass

Premium, high quality beer, wine and spirits fueling on-premise channel

Millennials more likely to trade up upon server suggestion
jessica Jacobsen
Jessica Jacobsen
April 11, 2016

Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.


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Drizly app

Mobile shopping apps fastest-growing segment

Drizly eCommerce app helps consumers find new brands, products
Barbara Harfmann
March 15, 2016
The digital age is here to stay, and mobile-obsessed shoppers have the world literally at their fingertips. Whether it's tablets or smartphones, apps can be used to count calories, refill prescriptions, research vacation destinations and much more.
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eCommerce grows for consumer packaged goods

Drizly offers legal-age consumers on-demand alcohol purchases
Barbara Harfmann
March 15, 2016

As a baby boomer, I’ve never been a big online shopper. However, I did purchase a few items online this holiday season and was surprised at how easy it was. I capitalized on sales offers, didn’t have to look for parking or contend with crowded malls, and the items were shipped right to my home, saving me time, gas and aggravation.


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bottled water

Drug stores focus on front-end sales

Consumables, including beverages, driving growth
Barbara Harfmann
March 14, 2016

With more consumers using click-and-collect models and home delivery for prescription medications, eCommerce continued to drive double-digit growth in the non-traditional drug store channel, which generated $264.5 billion in sales, a $14.3 billion profit and a 1.4 percent growth rate from 2010-2015, according to IBISWorld’s December 2015 report titled “Pharmacies & Drug Stores in the US.”


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Aldi apple juice

Consumers shop for quality products at discount retailers

Discount retailers stocking more beverage brands
Barbara Harfmann
February 15, 2016

Between 2010 and 2015, high unemployment, stagnant disposable income, volatile energy costs and a changing mass-market perception of dollar stores contributed to a 3.3 percent growth rate, $66.7 billion in revenue and a $2.6 billion profit for the channel, according to IBISWorld’s September 2015 report titled “Dollar & Variety Stores in the US.”


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