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Home » Topics » Channel Strategies

Channel Strategies
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NCB celebrates 30 years

Tradeshow adds beginner workshop, XS Bootcamp
January 30, 2015

The Nightclub & Bar Show (NCB) will celebrate its 30th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.


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American Consumer Confidence rebounds

U.S. shopping trips increased in November and December, Nielsen reports
January 27, 2015

With gas prices down 31 percent since June 2014 and oil prices were around $85 a barrel, American Consumer Confidence has improved, going up 12 percentage points year over year, New York-based Nielsen reports.


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IRI posts new strategies for national, private-label brand growth

National brands showing momentum in drug stores; private label standing out in mass/supercenter channel
January 20, 2015

During the recession, private-label products enjoyed increasing popularity as consumers looked for new ways to save on everyday purchases during the economic downturn. In fact, U.S. consumers spent $120 billion on private-label products during the past year, marking a year-over-year increase of 2.1 percent, according to Chicago-based Information Resources Inc. (IRI). However, this growth now seems to be leveling off, and this small uptick was largely driven by price increases, it reports.


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Teavana launches Winterberry Green Tea Blend

New beverage release in conjunction with green tea tasting experience
January 12, 2015

In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.


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99 percent of American households shop the grocery channel

Coffee, spirits dominate channel's beverage sales
Jennifer Storelli
January 12, 2015

When consumers shopped the aisles of different retail channels during the past couple of months as they prepared for the holidays, product assortments and even store environments probably started to seem the same after a while.


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Holiday shopping study reveals how reviews can help retailers

Forbes Consulting finds source of study matters for consumers
December 16, 2014

Forbes Consulting Group, Lexington, Mass., announced that holiday shoppers who read online reviews, and generally feel they were useful, are more likely to feel fulfilled about their overall purchase.


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How to maximize your holiday merchandising

Wirtz Beverage Group executive details tips for a successful holiday merchandise display
jessica Jacobsen
Jessica Jacobsen
December 9, 2014

It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.


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Mass merchandisers downsize to meet busy shopper needs

Single-serve beverages appeal to on-the-go shoppers
Jennifer Storelli
November 12, 2014

In today’s fast-paced world with little down time, consumers are looking for quick, in-and-out shopping trips that fit into their busy lifestyles, says Susan Viamari, editor of thought leadership at Information Resources Inc. (IRI), Chicago.


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Sonic debuts line of hand-crafted sodas

Foodservice chain to offer made-to-order soft drinks layered with real fruit and fruit flavors
October 28, 2014

Sonic Drive-In, Oklahoma City, Okla., introduced new Sonic Splash Hand-Crafted Sodas that offer customers a lighter artisanal beverage option, the company says. Sonic Splash sodas are made to order to guests’ taste specifications, starting with sparkling filtered water and infused with a selection of real fruit or fruit flavors.


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Study examines changing shopping patterns

Shoppers visiting fewer stores, seeking value
October 21, 2014

With more than 2,500 different paths to purchase, it’s no surprise that consumers are changing how they shop, where they shop and when they shop.


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