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Home » Topics » Channel Strategies

Channel Strategies
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Supermarkets battle big-box retailers for market share

Demand for premium, private label products brings consumers to channel
Stephanie Cernivec
January 15, 2014
During the recession, foodservice and on-premise channels struggled as consumers began eating and drinking at home more often to save money.
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Domestic wines dominate category on-premise

Technomic’s 2013 BarTAB Report shows growth in domestic table wines at restaurants, bars
December 17, 2013

Domestic table wines dominate the wine scene in restaurants, bars and other on-premise locations, according to Technomic's 2013 BarTAB Report.


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Convenience store shopping increases during holiday season

Consumers are more likely to buy a drink at a c-store while holiday shopping
December 12, 2013

As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.


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Customer satisfaction linked to beverage consumption in restaurants, report says

Technomic evaluated adult beverage incidence at casual and fast-casual restaurants
November 25, 2013

New data from Chicago-based Technomic Inc. reveals that adult beverage programs at leading chain restaurants also enhance guest satisfaction. In a new white paper, “Adult Beverage Consumption at the Leading Restaurant Chains,” the market research firm shows how adult beverage consumption across 40 casual-dining and fast-casual restaurants serving adult beverages is associated with higher ratings of the overall experience and stronger loyalty to that restaurant.


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Mass merchandise channel declines due to store size changes

Store sizes evolve to market to rural and urban consumers
Stephanie Cernivec
November 11, 2013

Between 2010 and 2012, the mass merchandisers channel declined nearly 3 percent, according to data from Euromonitor International, Chicago.


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Popularity of wine on tap spreads

Restaurants, bars tap growth opportunities at the keg
John Clark
October 31, 2013

Wine on tap began to catch on in the late 2000s in major metropolitan areas like New York City and San Francisco as a way for cost-conscious consumers to sample premium wines without having to purchase an entire bottle. In recent years, the popularity of wine on tap has spread inland.


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Honest Tea, Smashburger announce national partnership

Burger chain offers freshly brewed, organic iced teas at all US locations
October 29, 2013

Smashburger, Denver, announced that it will carry Bethesda, Md.-based Honest Tea’s fresh-brewed organic iced teas at all of its restaurants nationwide. Each Smashburger location will brew a selection of iced teas from the independent operating unit of The Coca-Cola Co.


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Drinking in the natural benefits

Peak Organic beer, Solixir offer organic beverage appeal
Jennifer Storelli
October 11, 2013

Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.


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Natural retailers pursue an organic appeal

Natural channel growth outpaces conventional retailers
Jennifer Storelli
October 11, 2013

Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.


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Convenience stores enhance the speedy shopping experience

Convenience stores upgrade their offerings to maximize purchase opportunities
Stephanie Cernivec
September 10, 2013

Thirty years ago, many consumers had a negative perception OF buying food at a gas station.


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