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Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.

As health-conscious consumers seek out premium products with added vitamins and minerals, beverage companies are developing new products that contain vitamins and minerals.

As consumers consistently look for ways to eat and drink healthier, they want what they put in their mouths to contain recognizable ingredients.

Just as spectators will ask how low can you go when participants are facing off in a limbo challenge, consumers are asking the same of food and beverage manufacturers. However, these requests have spread beyond traditional low-calorie refreshment to also include sports nutrition formulations.

The Institute of Food Technologists (IFT) saw more than 23,000 attendees from 90 countries come together at IFT18: A Matter of Science + Food.

More than one in three U.S. consumers are following a specific diet or eating pattern, and they are increasingly averse to carbohydrates and sugar, according to the 13th Annual Food and Health Survey, released in May by the International Food Information Council (IFIC) Foundation, Washington, D.C.

Sales of immune health shots are performing well as they are experiencing triple digit growth.

In the battle to compete, many manufacturers joined the energy shots segment, creating an entire sub-category.

As consumers strive for healthy, natural beverages, clean labels and products with simple, recognizable ingredients, natural flavors and colors are dominating the beverage aisle. Yet, expert note the term “clean label” can mean different things.

As consumers thirst for the hydrating benefits of water, they also are reaching for new flavors, varietals and types of bottled water, experts say.