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Demand increases for probiotic drinks

Probiotics expand beyond yogurt-based drinks
Barbara Harfmann
May 10, 2017
There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s second-biggest network of closely interconnected neurons that greatly impacts overall health and well-being, experts say.
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Beneo Energy Drink

Sustained energy in demand for beverage formulations

Clean label also fueling use of natural energy sources
Jessica Jacobsen
April 14, 2017

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.


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Power Bar Whey Protein

Sugar aversion, regulations benefit use stevia, erythritol and monk fruit in beverages

Suppliers innovate with stevia to fill sweetness gap
Amanda Del Buono
March 6, 2017
The 2015-2020 Dietary Guidelines and the Food and Drug Administration’s (FDA) new Nutrition Facts label, in conjunction with continued consumer demand for transparency, less sugar and clean-label products, have resulted in an increased demand for natural, non-caloric, high-intensity sweeteners (HIS), like stevia, monk fruit and erythritol.
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cognitive health

Science-backed cognitive ingredients in demand for beverages

Consumers demand products that offer mental clarity, focus
Barbara Harfmann
February 15, 2017

Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.


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Consumer need/interest

New Product Development Outlook for beverages

Natural the top attribute for new beverage launches
Jessica Jacobsen
January 11, 2017
The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
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Treha trehalose

Vitamins and minerals enhance beverage brands

Masking solutions used to overcome taste and stability issues
Barbara Harfmann
December 16, 2016
In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”
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Glanbia Nutritionals

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market
Barbara Harfmann
October 10, 2016
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
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Nutrition Facts label

Dietary guidelines, label highlight added sugars

Beverage companies utilizing natural sweeteners prior to regulations
Jessica Jacobsen
September 15, 2016
With the release of the 2015-2020 Dietary Guidelines for Americans earlier this year followed by the U.S. Food and Drug Administration’s new Nutrition Facts label, many changes are instore for consumer packaged goods (CPG) manufacturers.
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Forager

Immunity supporting beverages proliferate

Clinical studies support functionality claim
Jessica Jacobsen
August 15, 2016
As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.
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