Consumers’ demand for transparency leads to increase in natural colors.  During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products

Energy and sports drinks leverage a variety of functional ingredients.

Traditional flavors remain the favorites of beverage companies introducing new products, but new flavor trends also are on demand.

New product introductions are up so far for the year, find out what categories and new product claims are most popular.

In 2009, heart healthy claims in beverages globally increased 36 percent from the year before and 65 percent from 2007.

As consumers become more realistic about weight-related products, beverage companies are offering products that are formulated with ingredients for weight management benefits. Lifestyle Beverages Inc., Syosset, N.Y., reformulated its functional