R&D Features
R&D Features RSS Feed RSS

cognitive health

Science-backed cognitive ingredients in demand for beverages

Consumers demand products that offer mental clarity, focus
Barbara Harfmann
February 15, 2017

Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.


Read More
Consumer need/interest

New Product Development Outlook for beverages

Natural the top attribute for new beverage launches
jessica Jacobsen
Jessica Jacobsen
January 11, 2017
The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
Read More
Treha trehalose

Vitamins and minerals enhance beverage brands

Masking solutions used to overcome taste and stability issues
Barbara Harfmann
December 16, 2016
In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”
Read More
Glanbia Nutritionals

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market
Barbara Harfmann
October 10, 2016
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
Read More
Nutrition Facts label

Dietary guidelines, label highlight added sugars

Beverage companies utilizing natural sweeteners prior to regulations
jessica Jacobsen
Jessica Jacobsen
September 15, 2016
With the release of the 2015-2020 Dietary Guidelines for Americans earlier this year followed by the U.S. Food and Drug Administration’s new Nutrition Facts label, many changes are instore for consumer packaged goods (CPG) manufacturers.
Read More
Forager

Immunity supporting beverages proliferate

Clinical studies support functionality claim
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.
Read More
Suja drinks

Beverages combining prebiotics, probiotics

Health and wellness drives consumer interest in probiotics, prebiotics, fiber
Amanda Del Buono
May 16, 2016

Antioxidants, prebiotics, probiotics, electrolytes, fiber — whichever attribute it is, consumers have come to expect their beverages to feature a functional aspect. As the macrotrend of better-for-you and functional beverages continues to thrive, more products are being launched that target consumers’ digestive health concerns.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!