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LifeAid Product Line

Clean label influencing performance beverages

Beverage-makers seeking natural, functional ingredient sources
jessica Jacobsen
Jessica Jacobsen
October 17, 2017

In Beverage Industry’s New Product Outlook survey published in the January issue, the Top 3 latest trends that respondents listed were natural, healthy and organic, aligning with the clean-label trends permeating the market. However, the No. 4 latest trend was energy boosting, suggesting that a merging of these trends could likely occur.


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Probiotic Energy shot

Moms, millennials drive immune-supporting beverages

Consumers looking for convenient immune health maintenance
Amanda Del Buono
August 15, 2017
With the emergence of bottled water as the No. 1 most-consumed beverage and the growth of better-for-you products like cold-pressed juices and ready-to-drink teas, it’s clear that many consumers are becoming more aware of their everyday health. In line with this trend, consumers have become more aware of the importance of supporting their immune systems on a consistent basis as a way to prevent illness before it happens.
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Ginger

Millennials, clean labels impact beverage flavor selection

Non-GMO, organic flavors in demand for beverage-makers
Amanda Del Buono
June 16, 2017
With a hand in many of the trends impacting consumer packaged goods, millennials have played a role in the growth of natural, organic and non-GMO products. In conjunction with the demand for better-for-you products, consumers are looking for flavors that are perceived to be healthier.
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LUSH

Demand increases for probiotic drinks

Probiotics expand beyond yogurt-based drinks
Barbara Harfmann
May 10, 2017
There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s second-biggest network of closely interconnected neurons that greatly impacts overall health and well-being, experts say.
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Beneo Energy Drink

Sustained energy in demand for beverage formulations

Clean label also fueling use of natural energy sources
jessica Jacobsen
Jessica Jacobsen
April 14, 2017

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.


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Power Bar Whey Protein

Sugar aversion, regulations benefit use stevia, erythritol and monk fruit in beverages

Suppliers innovate with stevia to fill sweetness gap
Amanda Del Buono
March 6, 2017
The 2015-2020 Dietary Guidelines and the Food and Drug Administration’s (FDA) new Nutrition Facts label, in conjunction with continued consumer demand for transparency, less sugar and clean-label products, have resulted in an increased demand for natural, non-caloric, high-intensity sweeteners (HIS), like stevia, monk fruit and erythritol.
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cognitive health

Science-backed cognitive ingredients in demand for beverages

Consumers demand products that offer mental clarity, focus
Barbara Harfmann
February 15, 2017

Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.


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Consumer need/interest

New Product Development Outlook for beverages

Natural the top attribute for new beverage launches
jessica Jacobsen
Jessica Jacobsen
January 11, 2017
The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
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