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Consumers across every age demographic are noticing the increasing importance of brain health.

With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.

Vitamins and minerals are helping to give beverages a competitive, nutritional edge.

More than 18,500 industry professionals experienced the latest in ingredient innovation from more than 1,300 exhibitors in the food, beverage and supplement industry at SupplySide West 2019.

Color can significantly affect the initial perception of taste, which leads to a consumer picking up the product or not.

Many are turning to sports and performance beverages to help them keep up with the demand of their everyday lives.

When inquiring about the most popular trends in the beverage industry, the answer more than likely centers on clean-label ingredients and a focus on health and wellness. For many consumers, this translates to seeking out food and beverages with reduced sugar and carbohydrates.

As consumers increasingly become in tune with their health, botanical ingredients are straying beyond the beauty industry and moving into the beverage market.

Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.