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Crown Royal, a brand of Diageo North America, introduced its latest innovation with the release of Crown Royal Single Malt Canadian Whisky. 

For the first time in its history, the Zing Zang logo has been refreshed, and the entire product portfolio has received an energetic fresh look to better highlight the quality of Zing Zang cocktails, it says.

On the heels of Gran Coramino Tequila’s 2nd anniversary, founders Kevin Hart and 11th-generation tequila producer Juan Domingo Beckmann, announced the expansion of its portfolio with the launch of Reposado Tequila.

While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.

VOGA Italia, a brand of Enovation Brands, announced the launch of VOGA Prosecco DOC Still, a still, rather than sparkling Prosecco.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how premium and super-premium solutions have benefited the categories.

Wild Turkey announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series.

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.

Don Julio has reinvested in its 1942 bottle with additional size formats of 375 ml and 50 ml. After first teasing the bottles at the 96th Academy Awards earlier this year, the bottles are officially available for purchase.