Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says. 

Breakthru Beverage Group, New York, announced they have a signed agreement to purchase Missouri-based Major Brands, further expanding the company’s North American footprint. Once the deal is completed, which is expected this spring, Major Brands will join the Breakthru Beverage family and begin to deploy the company’s extensive suite of capabilities to help suppliers and customers better reach their target consumers and drive results. 

Topo Chico Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets and releasing its variety pack nationwide. Inspired by the taste of the popular cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lime juice and a refreshing, crisp taste, the company says.

Hahn Family Wines, an independent, family-owned and operated wine company, introduced a new tier with Arroyo Seco appellated wines: Hahn Appellation Series. 

Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.

Dublin-based distiller Pearse Lyons unveiled standout packaging for its limited-edition single malt whiskey. 

High West Distillery, a subsidiary of Constellation Brands Inc., released its new High Country Single Malt.

PATRÓN Tequila is teaming up with multi-hyphenate musician and innovator Michelle Zauner, also known as Japanese Breakfast, to introduce the PATRÓN x Japanese Breakfast Cocktail Courier Kit. 

BuzzBallz/Southern Champion LLC announced the newest addition to its brand portfolio: BuzzBallz Chillers Eggnog.

Fine wine marketer Wilson Daniels, New York, announced the addition of Bergström Wines to its national portfolio, adding Oregon’s Willamette Valley to the range of revered winegrowing appellations it represents. A family legacy rooted in small-scale, biodynamic farming and winemaking for 24 years, Bergström Wines is in perfect alignment with Wilson Daniels’ commitment to represent families who produce terroir-expressive wines through environmentally responsible practices, the company says.