Fetzer, a brand of Fetzer Vineyards, Mendocino County, Calif., announced new packaging and platforms that highlight its commitments to responsible business, delivering a streamlined look that foregrounds its forward-looking sustainable practices for consumers.

Maison No. 9  announced the launch of a new vintage and all-new merchandise. Packaged in a 750-ml bottle, the 2020 vintage has a new look, including an updated logo and color scheme.

Malibu, a brand Pernod Ricard USA, debuted its newest addition: Watermelon. 

SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC, a subsidiary of The Jel Sert Co., has partnered with TerraCycle, to make its packaging nationally recyclable in the United States. 

Fishers Island Lemonade, New York, launched four new offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014. 

In its celebration of Pride and its commitment to building a more inclusive tomorrow, EFFEN Vodka launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.

Absolut Vodka, a brand of Pernod Ricard USA, unveiled its latest release: Watermelon. 

Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering. 

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that its spirits division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.

Cakebread Cellars released Napa Valley Cabernet Franc, an oft-blended Bordeaux varietal known for its distinctive aromatics, smooth mouthfeel and good acidity, it says.