Wine & Spirits

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Lobos 1707 Tequila & Mezcal, an ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED). 

Piermont Brands, in collaboration with Caleb Pressley from Barstool Sports, announced the launch of Chica~Chida Peanut Butter Agave Spirit. 

Club Kokomo Spirits, founded by Mike Love, singer, songwriter and co-founder of the Beach Boys, introduced its new line of premium rums. 

The Finnish Long Drink announced the debut of its new Peach beverage.

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. 

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can.