Suntide, a ready-to-drink (RTD) canned mimosa company, is bringing hot new flavors to Northern California this summer with the official launch of its Tropics Variety Pack. The brand’s first variety pack features four tropics-inspired flavors: Passionfruit, Mango, Pineapple and Guava Strawberry.
Delola, the premium line of ready-to-enjoy cocktails founded by Jennifer Lopez, announced the expansion of THE HOUSE OF DELOLA, with a new Light Margarita cocktail.
Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.
The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.