Tracking the U.S. tequila and mezcal markets
Infographic highlights growth in tequila, mezcal based on DISCUS data
Consumers can’t get enough tequila and mezcal. At least according to data from the Distilled Spirits Council of the United States (DISCUS), Washington, D.C.
As part of its 2023 “Tequila/Mezcal in the U.S.” category fact sheet, the association reports that tequila volumes have grown 294% since 2003 at an average rate of 7.1% a year.
In fact, in 2023, the tequila/mezcal segment recorded 31.6 million 9-liter cases sold.
The fact sheet adds that among the consumer appeals of tequila and mezcal is the agave-based spirits ability to offer products across a range of price points.
DISCUS reports that although value and premium brands continue to grow, the fastest growth sub-segment are high-end brands, 1,270% growth in volume since 2003, and super-premium with a volume growth of 1,500% since 2003. The association also reports that super-premium tequila and mezcal account for 8 million 9-liter cases.
With National Tequila Day taking place July 24, we’ll see whether these trends continue.
An infographic reflecting tequila and mezcal data from DISCUS can be found HERE.
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