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Espolòn Tequila is celebrating 25 years since the introduction of its signature Tequila Blanco with the launch of a limited-edition celebration bottle ― a first of its kind for the brand ― created by renowned Mexican street artist and illustrator, Edgar “Saner” Flores.  

1800 Tequila announced the release of 1800 GuachiMonton, a luxury añejo tequila aged in American and French Oak barrels and finished in orange tequila liqueur casks. 

In the United States, Cinco de Mayo celebrations are an early start to summer festivities. With Margaritas being such an iconic part of Cinco de Mayo celebrations, Cointreau announced it is shaking up Cinco de Mayo with a new twist on credit.

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Jack Link’s, a leading provider of meat snacks, announced the launch of its latest innovation: Jack Link’s Bloody Mary Mix. 

Tito’s Handmade Vodka introduced a new product to its lineup. The 50-ml four-pack is now available at retailers nationwide.

On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams of sugar and zero bubbles.

Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family. 

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.