Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Bikini Island is available in four flavors: Citrus Charge, vodka based; Blue Razz Explosion, vodka based; Watermelon Blast, tequila based; and Nuclear Pineapple, rum based.

“Consumers are leading more health-conscious lifestyles, but that doesn't mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands, in a statement. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.

“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over two times" Deubler continues. “Bikini Island is an explosive brand and we're excited to see the response.”

Launching in select markets mid-April, and nationwide later this year, Bikini Island can be purchased in a Variety Pack of eight canned cocktails for a suggested retail price of $19.99.