90+ Cellars, a brand of Latitude Beverage, announced the relaunch of its limited-edition Boston Rosé. 

This years' vintage is the fifth edition of the wine, making its return in honor of the brand's 10th anniversary Rosé Cruise, which set sail on June 22.

“I started 90+ Cellars in Boston, and we have always called this area our home,” said Kevin Mehra, CEO of Latitude Beverage, in a statement. “Although the brand has become nationally distributed, we've always found ways to celebrate our city. This year, with the 10th Anniversary of our Boston Rose Cruise, we thought it was the right time to bring back Boston Rosé after a 3-year hiatus.

“It's always been one of our goals at 90+ Cellars to introduce more people to great wine,” Mehra continues. “It may be hard to believe, but when we launched the Boston Rosé Cruise in 2012, rosé was just a fledgling wine category in the United States.  Of course, pop culture found rosé shortly thereafter and everybody came on board. But we like to think 90+ Cellars has played a small role in catapulting pink wine into the forefront.”

The Boston Rosé wine comes from the Languedoc region of France, and is made from a classic blend of Grenache and Cinsault, the company says. This quintessential Southern French rosé is influenced by the Mediterranean and makes for a great summer sipper, it adds. 

The label artwork was created by local area artist Amanda Williams Galvin and features a creative take on the Boston city skyline. Galvin has been designing the label artwork for this limited-edition wine since the first vintage, the company notes.  In celebration of the new release, all five designs will be available for purchase as posters on the 90+ Cellars website.

The fifth edition Boston Rosé wine is available to purchase at retail stores throughout Massachusetts for a suggested retail price of $14.99 a bottle, and also available online in limited quantities at the company’s website.