Alternative Drinks

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As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Molson Coors Beverage Co. announced the release of Roxie, a zero-proof canned cocktail jumping onto the scene and straight to your doorstep just in time for Dry January, it says.

7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.

Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France.

Rick’s Near Beer announced the launch of its second non-alcohol craft beer: Rick’s Hazy IPA.

Califia Farms, Los Angeles, expanded its line of dairy-free products with the launch of USDA certified Organic Oatmilk and Almondmilk. With just three ingredients ― purified water, sea salt, oats/almonds ― and no oils or gums, the brand designed the latest offerings to meet the needs of consumers seeking products with fewer ingredients, yet at an accessible price point, it says. 

In time for Dry January, Dr. Zero Zero announced the launch of its Amaro non-alcohol version: AmarNo.

International Delight, a brand of Danone North America, Broomfield, Colo., is transporting coffee lovers from their kitchen tables to the most iconic orange couch in sitcom history with new limited-edition FRIENDS Manhattan Hazelnut Mocha creamer, in partnership with Warner Bros. Discovery Global Consumer Products.

Asahi Europe & International announced the launch of its alcohol-free beer, Asahi Super Dry 0.0%, in the U.K., Ireland, Australia, France, Sweden, the U.S. and Canada.

Owen’s Craft Mixers announced the launch of its new Espresso Martini Mix.