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Shrubbly Founder Matt Sayre turned to ROOK/NYC, a New York-based independent creative agency known for creating disruptive brands and packaging designs, to develop a new package design for the functional beverage. The intensity and wildness of the flavors and Shrub processes are what inspired ROOK/NYC to create the matte black can, it says.

Vital Proteins, a brand of Nestlé Health Science, announced the launch of its Vital Proteins Lemon Collagen Peptides. 

Plant-based beverage brand, Califia Farms, Los Angeles, announced its new product launch formulated for cold coffee beverages: Iced Café Mixers. Available in Vanilla Sweet Crème and Caramel Crème, Iced Café Mixers represent a major innovation breakthrough for the creamer category, which, until now, has developed products exclusively for hot coffee, the company says.

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.

Som Sleep has partnered with up-and-coming Los Angeles-based queer artist Mich Miller on a limited-edition can in celebration of Pride Month. The campaign, called Pride Dreams, will benefit the Los Angeles LGBT Center in support of its LGBTQ+ programs including healthcare and social services. 

As more consumers look to plant-based food and beverages, oatmilk continues to make share gains. Driving that growth is Oatly Group AB, which produces products from oats, including oatmilks, frozen desserts and oatgurts.

Jiant announced the launch of Summer Snowcone, the fifth hard kombucha released as part of the brand’s celebrated seasonal series.

Nutritional Growth Solutions Ltd. announced the launch of its Healthy Heights KidzProtein and KidzProtein Vegan to support children’s development.

Morton Grove, Ill.-based Lifeway Foods Inc. continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need, it says. Building on its ongoing efforts, Lifeway announced its specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.

Koe Organic Kombucha unveiled new cans just in time for launch at Target and Rite Aid. Koe’s new look embraces evolving trends in fashion, art, and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand’s California roots, it says.