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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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KidzProtein nutritional shakes

May 17, 2022

Nutritional Growth Solutions Ltd. announced the launch of its Healthy Heights KidzProtein and KidzProtein Vegan to support children’s development.


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Lifeway Foods expands humanitarian relief efforts in response to crisis in Ukraine

The kefir company with Ukrainian roots to launch charity relief bottle with 100% of profits benefiting humanitarian aid
May 12, 2022

Morton Grove, Ill.-based Lifeway Foods Inc. continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need, it says. Building on its ongoing efforts, Lifeway announced its specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.


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Koe Organic Kombucha refreshes packaging

New look embraces evolving fashion, art trends
May 5, 2022

Koe Organic Kombucha unveiled new cans just in time for launch at Target and Rite Aid. Koe’s new look embraces evolving trends in fashion, art, and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand’s California roots, it says. 


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Muscle Milk, Candace Parker partner for Own Your Strength campaign

Lifting Project cause-based initiative helps make fitness more accessible
May 2, 2022

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.


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Twinings Cold Water Infusions

April 22, 2022

Twinings expanded its wellness offerings to feature two new tropical flavored Cold Water Infusions: Probiotics+ and Immune Support.


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Aqua ViTea launches Aqua Seltzers

Sparkling kombucha beverage features 5 billion live probiotics
April 5, 2022

Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.


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ZOA expands portfolio with pre-workout supplement

ZOA+ launches exclusively with GNC
March 7, 2022

ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.


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SYNERGY Peach Paradise Kombucha

March 4, 2022

GT’s Living Foods announced the launch of its SYNERGY Peach Paradise Kombucha. Brewed with its signature organic and raw kombucha, SYNERGY Peach Paradise offers a peach and tropical red papaya profile, the company notes. 


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Luna Bay Booch releases Raspberry Rose to celebrate Women’s History Month

Percentage of new launch sale to be donated to Global Fund for Women
March 1, 2022

Female-founded Luna Bay Booch, Chicago, announced the launch of a new limited-edition 6% ABV Raspberry Rose flavor to celebrate Women’s History Month. To mark the special occasion, Luna Bay Booch will donate a percentage of sales from the exclusive flavor to the Global Fund for Women. 


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Brew Dr. Kombucha

Healthy attributes push kombucha into mainstream

Flavors, hybrid formats help kombucha resonate with consumers
jessica Jacobsen
Jessica Jacobsen
February 25, 2022
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
Read More
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