Alternative Drinks - Articles - Page 34

Vita Coca Boosted

February 1, 2021

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind.

Up Close With

Loverboy experiences exponential growth, benefits from national TV exposure

Loverboy Founder Kyle Cooke markets RTD craft cocktails on “Summer House”

Barbara Harfmann

February 1, 2021

Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.

Special Effects IPA

January 20, 2021

Brooklyn Brewery expanded its non-alcohol line with the introduction of Special Effects IPA, which it says has a full, hoppy flavor and tastes like a regular beer.

Chase Claypool, No Days Wasted partner with new supplement launch

Hydration Replenisher contains immune-supporting ingredients

January 19, 2021

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.

ZICO Coconut Water founder reacquires brand

PowerPlant Ventures adds new ZICO Rising platform to portfolio

January 15, 2021

PowerPlant Ventures announced that the fund has acquired ZICO coconut water from The Coca-Cola Co., Atlanta. PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind ZICO, which he founded in 2004 and sold to The Coca-Cola Co. in 2013.

Wildwonder

January 15, 2021

Wildwonder, a female-founded beverage company, launched a self-titled sparkling beverage made to support immune and gut health.

Free Rain

January 11, 2021

Free Rain has released several flavors of its naturally enhanced sparkling water, which is infused with adaptogens to help enhance mental and physical function, it says.

R&D Feature

Consumers motivated to mitigate stress levels through foods, beverages

Adaptogens, cannabinoids among ingredients beverage-makers employing

Jessica Jacobsen

December 28, 2020

Although consumers were indicating high stress levels before, the emergence of the pandemic has exacerbated the issue, prompting beverage-makers to turn to a collection of ingredients to help reduce stress hormones.

Four Sigmatic Focus Blend

December 21, 2020

Four Sigmatic expanded its portfolio with the launch of Focus Blend, a caffeine-free mix of eight smart mushrooms, adaptogens and superfoods.

R&D Feature

Weight-management motivated by health, not cosmetics

December 21, 2020

As consumers “take control of their weight,” beverage-makers are employing a diverse group of ingredients such as functional offerings and new age sweeteners.