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Som Sleep has partnered with up-and-coming Los Angeles-based queer artist Mich Miller on a limited-edition can in celebration of Pride Month. The campaign, called Pride Dreams, will benefit the Los Angeles LGBT Center in support of its LGBTQ+ programs including healthcare and social services. 

As more consumers look to plant-based food and beverages, oatmilk continues to make share gains. Driving that growth is Oatly Group AB, which produces products from oats, including oatmilks, frozen desserts and oatgurts.

Jiant announced the launch of Summer Snowcone, the fifth hard kombucha released as part of the brand’s celebrated seasonal series.

Nutritional Growth Solutions Ltd. announced the launch of its Healthy Heights KidzProtein and KidzProtein Vegan to support children’s development.

Morton Grove, Ill.-based Lifeway Foods Inc. continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need, it says. Building on its ongoing efforts, Lifeway announced its specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.

Koe Organic Kombucha unveiled new cans just in time for launch at Target and Rite Aid. Koe’s new look embraces evolving trends in fashion, art, and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand’s California roots, it says. 

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.

Twinings expanded its wellness offerings to feature two new tropical flavored Cold Water Infusions: Probiotics+ and Immune Support.

Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.

ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.