EARI Beverage Group, Charlotte, N.Y., a diversified beverage and media group, announced the acquisition of the Blossom Botanical Water Brand.
Adding to the EARI Beverage Group portfolio, the acquisition of Blossom Botanical Water expands the footprint in the functional and craft beverage market segments. The Blossom brand aligns with EARI's strategy of identifying and acquiring brands in high-growth categories that have proven operating models and clear consumer acceptance, the company says. Blossom is credited with creating a new sub-category of plant-based waters using botanicals, it adds. The brand has distribution along the East Coast and Midwest and has generated roughly $4 million in gross sales since inception.
“The exciting addition of this immunity-boosting botanical water fits perfectly with our craft and functional beverage portfolio” stated Bernard Rubin, CEO of the EARI Beverage Group.
He further added: “An immediate priority is to test new variants and more environmentally friendly packaging. With our rapid expansion, we are thrilled to have the exceptional talent of Steve Fortuna, founder of Blossom Botanical Water, on the team to help us achieve these objectives.”
“I'm delighted that Blossom is now part of the EARI portfolio. We have been a first mover in the use of flower botanicals for the beverage category, and now under the EARI umbrella, I am confident that the brand will go on to achieve its full potential in the marketplace,” said Blossom Founder and CEO Steve Fortuna in a statement.