Pep Talk sparkling water brand expands distribution
Caffeinated water brand enters HEB story and UNFI Warehouse stores
Pep Talk, a brand of Minneapolis-based Make it Simple, continues to expand its retail footprint throughout the United States.
The brand is expanding into 100 HEB stores in Texas, and will be in UNFI Warehouse stores in Minnesota, North Dakota, South Dakota and Wisconsin. Pep Talk also can be found in all Fresh Market locations.
Developed by Lisa Amundson, a dentist and busy mom of three, Pep Talk is an emerging player in the sparkling water category and has rapidly been developing a following since its February 2019 launch, the company says.
“I’ve spent years seeing the effects of excess soda and sugar on my patients, and hearing about the struggles of fellow moms. I wanted to create a great tasting, healthy sparkling product that helps to improve their wellness, while providing a natural boost that keeps them focused through their busy days,” Amundson said in a statement.
Pep Talk comes in four flavors: Pineapple Coconut, Tangerine Blackberry, Lemon Lime and Pink Grapefruit. Each can contains 55 mg of caffeine, equal to a small cup of coffee or diet soda, it adds. The product’s higher bubble concentration provides a more robust flavor than similar products.
Additionally, Pep Talk provides consumers with several important health benefits that come with the body being properly hydrated, including clearer skin, enhanced mental function, and a healthier immune system, the company says. “We understand that our consumers want a healthy product they can feel good about enjoying as they look for ways to be healthier,” Amundson said. “With Pep Talk, our consumers not only have great taste, but a variety of health benefits in one convenient beverage. We’ll continue to provide ‘good for you’ products like Pep Talk that are easy to fit into healthy lifestyles.”
Pep Talk is made with non-GMO ingredients and contains no preservatives or artificial flavors. With zero calories and sugar, it is gluten-free, sodium-free and vegan, with natural caffeine from green coffee beans.
Pep Talk comes in BPA-free 12-ounce cans and retails for $5.99, $31.99 for four eight-packs (32 cans) online.