Plant-based beverage brand, Califia Farms, Los Angeles, announced its new product launch formulated for cold coffee beverages: Iced Café Mixers.
Available in Vanilla Sweet Crème and Caramel Crème, Iced Café Mixers represent a major innovation breakthrough for the creamer category, which, until now, has developed products exclusively for hot coffee, the company says. With cold coffee beverage sales on the rise, driven by a younger consumer segment that favors cold, flavorful coffee drinks, Iced Café Mixers offer the perfect way to achieve an indulgent, café-quality, iced coffee at home, it adds.
"Consumers want to recreate the café experience at home and are looking to retail products, like our Iced Café Mixers, to achieve that," said Suzanne Ginestro, chief marketing officer at Califia Farms, in a statement. "This at-home coffee consumption behavior coupled with the generational shift towards cold coffee has made these products an instant hit with retailers.
“Gen Z and millennials drink iced coffee throughout the day and all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs,” Ginestro continues. “These Iced Café Mixers allow them to enjoy their iced coffee to the very last drop with absolutely no compromise on flavor, creaminess or whitening.”
Packaged in 25.4-ounce bottles, Califia's Iced Café Mixers are dairy-free, vegan, Kosher, Non-GMO Certified, and will be available at Target, Kroger, and other retailers nationwide with a suggested retail price of $4.89.