Brew Dr. Kombucha unveils new look, 2 new flavors
Brew Dr. Kombucha announced the launch of their new branding and packaging. The fresh look includes a refreshed logo, a new label, and the introduction of two new flavors: Strawberry Fields and Pineapple Paradise.
“Our brand new look is here, and we’re so excited to share it with the world,” said Dan Stangler, CEO of Brew Dr. Kombucha, in a statement. “We've grown and evolved over the years, and this new packaging design is the natural evolution of that growth. Our goal was to create a look that reflects the refreshing taste of our kombucha, and we think we've nailed it. We can't wait for our customers to see it.”
The new packaging, created by independent brand design agency, Pearlfisher, features vibrant landscapes, whimsical scenes in nature, and fruit and botanicals that reflect Brew Dr. Kombucha's commitment to organic and natural ingredients. The packaging also features Brew Dr.’s beloved sloth mascot, Otis Sisgood, who will dispense a bit of wisdom and wit.
In addition to the new look, Brew Dr. Kombucha is introducing two new flavors to its lineup: Strawberry Fields and Pineapple Paradise. The Strawberry Fields flavor combines the tartness of kombucha with the sweetness of strawberries, while Pineapple Paradise is a refreshing and tropical blend of juicy pineapple and sweet passionfruit.
“We’re always experimenting with new recipes and ingredients, and we're thrilled to add these two new flavors to our lineup,” Stangler said. “We’re confident that our consumers will love them just as much as we do.”
The new packaging design and the two new flavors will be rolling out at retailers nationwide, including natural food stores, grocery stores, and online via Instacart.
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