Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in TÖST, a flavor-forward and alcohol-free sparkling beverage brand. The investment was made through Constellation’s venture capital group, which aims to collaborate with people and brands driving innovation and transforming the future of the industry together.

TÖST addresses the growing demand from consumers who are looking for an elegant and sophisticated beverage that happens to be alcohol-free. Designed to pair well with any meal or simply be enjoyed on their own, TÖST and TÖST ROSÉ are dry and not too sweet, the company says. TÖST is a “never alcohol” product, meaning there is no alcoholic fermentation at any point in the production process, expanding the opportunity to reach an even wider variety of occasions. TÖST has notes of sparkling white tea, cranberry, and ginger, while TÖST ROSÉ has notes of sparkling white tea, ginger, and elderberry.

According to Nielsen IQ, 82% of non-alcohol drink buyers are still purchasing drinks that contain alcohol, meaning TÖST extends the options and opportunity for participation on traditional beer, wine, and spirits occasions, making it a strong complement to Constellation’s current portfolio. TÖST beverages’ focus on a complex taste profile also meets growing consumer interest in having a wider variety of flavor options across all beverages, the company says.

“TÖST is a delicious liquid that feels celebratory and elevated for life’s big moments, and also versatile and approachable for everyday enjoyment,” said Mallika Monteiro, executive vice president and chief growth, strategy and digital officer at Constellation Brands, in a statement. “Our investment in TÖST allows us to continue to optimize our higher-end portfolio by providing an alcohol-free beverage with a complex flavor profile for consumers that complements their lifestyle across a variety of occasions.”

Brooks Addington, CEO of TÖST added: “We are excited and humbled to have Constellation Brands as a partner in our mission to bring TÖST beverages to even more consumers. We believe our mutual consumer-centric focus and desire to deliver premium product experiences positions TÖST for exponential growth in the coming years.”

TÖST currently is sold in 40-plus states and seven countries through major retailers, grocers, restaurants, specialty stores, liquor stores, and caterers. Consumers also can purchase TÖST online at