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Home » Topics » Category Focus » Beer

Beer
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Yuengling DraftKings

Yuengling, DraftKings announce new collaboration

Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"
March 11, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.


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Yuengling launches Pink Boots Collaboration Brew and scholarship in honor of International Women’s Day

Tropical Bourbon Barrel Reserve small batch brew sold out last week
March 9, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., celebrated International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education.


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Budweiser Zero's Team Zero

2021 Beer Report: Non-alcohol beer market taps into mindful drinking occasions

Non-alcohol beer sales up 37% in 2020
jessica Jacobsen
Jessica Jacobsen
March 7, 2021
Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.
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Dos Equis Lager

2021 Beer Report: Consumers turn to import beers thanks to reliable brands

Volume sales projected for import beers through 2023
jessica Jacobsen
Jessica Jacobsen
March 7, 2021
Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.
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Bud Light Seltzer Lemonade

2021 Beer Report: Hard seltzers continue to drive FMB market

Flavored malt beverage sales up 68%
jessica Jacobsen
Jessica Jacobsen
March 7, 2021
With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.
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Bud Light Legends

2021 Beer Report: Beer market in state of flux as consumer preferences change

Domestic beer segment sees strong performance from super-premium sectors
jessica Jacobsen
Jessica Jacobsen
March 7, 2021
The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.
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KBS Espresso

2021 Beer Report: Amid COVID’s impact, craft beer turns to off-premise outlets

Craft beer category project to see volume growth through 2023
jessica Jacobsen
Jessica Jacobsen
March 7, 2021
With the reduction of on-premise options, craft beer saw off-premise hold up the category as it navigated impacts of the pandemic.
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Blake's Lite Cider

2021 Beer Report: Local level lifts hard cider market

Off-premise presence helps hard ciders weather pandemic challenges
jessica Jacobsen
Jessica Jacobsen
March 7, 2021
Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.
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Clausthaler

Clausthaler, Andretti Autosport enter multi-year agreement

March 5, 2021

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 


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D.G. Yuengling & Son Inc.

“America’s Oldest Brewery,” D.G. Yuengling & Son Inc. innovates for the future

Yuengling beers to be available in Texas through joint venture with Molson Coors
Barbara Harfmann
March 4, 2021
Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co.
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