Beer

RSS

Truly Hard Seltzer, a brand of The Boston Beer Co., launched Truly Extra Hard Seltzer, a hard seltzer with an 8 percent alcohol by volume. 

To support New York-based Diageo North America’s growth strategy in the ready-to-drink (RTD) category, the company announced plans to expand its manufacturing footprint and install two can lines at a new facility in Plainfield, Ill. With an investment of approximately $80 million, the site will have the capacity to produce more than 25 million cases of RTDs a year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.

Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.

Twelve5 Beverage Co. released its new and limited-edition REBEL Hard Coffee springtime ready-to-drink (RTD) hard lattes: Hard Bourbon Caramel Latte and Hard Irish Cream Latte.

Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.

Tolago LLC released its flagship product: Tolago Hard Seltzer. 

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.