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Home » Topics » Category Focus » Beer

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Miller Lite

Miller Lite launches Cantenna for football season

Streaming device resembles Miller Lite can
September 14, 2020

Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.


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Dogfish Head 120 Minute IPA Carrier

Dogfish Head releases new bottle carrier for 120 Minute IPA

Packaging features hand-drawn hop and slogan, Holy Grail for Hopheads
September 10, 2020

To complement the aromas and flavors found in 120 Minute IPA, Dogfish Head Craft Brewery revamped the beer’s bottle carrier with a jet-black background and metallic gold graphics. 


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Huzzah Probiotic Seltzers

Molson Coors releases HUZZAH Probiotic Seltzer

Non-alcohol innovation developed in partnership with L.A. Libations
September 9, 2020

As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division. 


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Bud Light Showtime Cam

Bud Light teams with NFL, Twitter for virtual fan experience

Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020

Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.


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Brooks Winery
Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC
Barbara Harfmann
September 4, 2020

For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.


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Maria Stipp

Stone Brewing names Maria Stipp as new CEO

Stipp brings over experience from inside, outside brewing world
September 3, 2020

Escondido, Calif.-based Stone Brewing announced the hire of Maria Stipp as chief executive officer (CEO). Stipp will join Stone beginning Sept. 14.


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BOMANI Cold Buzz
Category Focus

Hard coffee dollar sales see 11,000% growth since 2019

Consumers’ affinity for coffee, alcohol boosts segment’s success
Sarah Graybill
Sarah Graybill
September 3, 2020
As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.
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Andrews Distributing
Cover Feature

2020 Wholesaler of the Year: Andrews Distributing

Texas beer distributor wins with great offense, customer-centric focus
Barbara Harfmann
September 2, 2020
Founded in 1976, Andrews Distributing has been selected as BI’s 2020 Wholesaler of the Year because of its rich history; its strong customer-centric philosophy and use of emerging technology to elevate the needs of retailers and its shoppers; a commitment to sustainability; and a willingness to go the extra mile to help its customers and community.
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Heineken Holiday Pack

Heineken releases unique bottle designs this holiday season

Packaging release complements $1M sweepstakes
September 1, 2020

For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.


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StoneSHine Hard Kombucha Beer

JuneShine, Stone Brewing collaborate for new craft malt beverage

StoneShine combines Stone’s hops, fruits with JuneShine’s hard kombucha formulation
August 31, 2020

JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.


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