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Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.

Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.

With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.

The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.

With the reduction of on-premise options, craft beer saw off-premise hold up the category as it navigated impacts of the pandemic.

Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 

Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co.

The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.

Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea.