Campaign champions beer position in celebrating life’s everyday wins
February 25, 2021
The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.
New flavored malt beverage available in 3 varieties
February 19, 2021
Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea.
Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging.
D.G. Yuengling & Son Inc. is disrupting the beer scene with the launch of Yuengling Raging Eagle Mango Beer, a pilsner beer made with natural mango flavor.
Production move part of company’s planned $1B investment next 2 years to drive economic recovery
February 10, 2021
Recently, St. Louis-based Anheuser-Busch announced its planned investment of $1 billion during the next two years in its U.S. facilities to help drive the country’s economic recovery. As part of this investment, the company announced that it will begin production of Stella Artois bottles in the United States to meet increasing demand and ensure continuity of supply in the summer season.
Beer brand debuts ‘Real Men of Genius’ anthem, variety pack
February 8, 2021
In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.
Drizly maintains separate app, will integrate with Uber Eats app
February 2, 2021
San Francisco-based Uber Technologies Inc. and Drizly, Boston, announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash. After the completion of the transaction, Drizly will become a wholly owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.