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Home » Topics » Category Focus » Beer

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Sierra Nevada

Sierra Nevada Brewing Co. officially set a Guinness World Record

May 10, 2021

Sierra Nevada Brewing Co. officially set a Guinness World Record for the farthest distance thrown by a trebuchet with a projectile weighing 44 pounds and over. 


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Dogfish Head

Dogfish Head Lemon Quest

May 10, 2021

Dogfish Head Craft Brewery, a division of The Boston Beer Co., announced its new, non-alcohol wheat brew: Lemon Quest. 


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White Claw

White Claw campaign pays homage to passionate fans

May 7, 2021

In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans. 


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Red Stripe

Red Stripe debuts summer program

May 5, 2021

Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. 


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White Claw Surge

White Claw Hard Seltzer Surge

May 4, 2021

White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge. 


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Pupweiser

Budweiser conducts sweepstakes for 2021 holiday cans

Beer brand donates to Pets & People Foundation
May 3, 2021

In 2020, Budweiser, a brand of St. Louis-based Anheuser-Busch, put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.


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Truly Punch Hard Seltzer

Truly Hard Seltzer adds fruit punch line to the fold

Truly Punch Hard Seltzer debuts in variety pack of 4 new flavors
May 3, 2021

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, the company says.


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White Claw Variety Pack

White Claw Hard Seltzer unveils new variety pack

April 29, 2021

White Claw is releasing White Claw Hard Seltzer Variety Pack Flavor Collection No. 3. 


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Guinness

Guinness Nitro Cold Brew Coffee beer

April 29, 2021

Guinness, a brand of Diageo North America, is back with another nitrogenated creation: Guinness Nitro Cold Brew Coffee beer. 


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Heineken Minis

Heineken re-introduces Minis

Imported beer brand unveils Summer of Cans retail program
April 22, 2021

Heineken has put new focus behind its Heineken Minis, available in 7-ounce bottles and 8.5-ounce cans. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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