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Home » Topics » Category Focus » Beer

Beer
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Boston Beer reports net revenue increases for Q2

Company notes several developments impacting hard seltzer market
July 23, 2021

The Boston Beer Co. Inc., Boston, reported second quarter 2021 net revenue of $602.8 million, an increase of $150.7 million or 33.3%, from the same period last year.


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Beam Boston Beer

Beam Suntory, Boston Beer partner to expand iconic brands

Partnership will bring Sauza tequila brand into U.S. RTD category, Truly Hard Seltzer into bottled spirits
July 22, 2021

Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 


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Vizzy releases new watermelon hard seltzer variety pack

Mix pack contains 4 new varieties
July 20, 2021

Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon. 


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420 Imperial IPA

SweetWater Brewing expands lineup with 420 Imperial IPA

High-ABV brew features unique blend of grains, hops
July 19, 2021

SweetWater Brewing Co. LLC, Atlanta, announced the launch of 420 Imperial IPA ― the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, the Imperial IPA combines numerous hops in this new high-ABV brew.


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Sweetwater

SweetWater Broken Coast BC Lager

July 12, 2021

SweetWater Brewing Co. LLC and Broken Coast Cannabis Ltd. announced the launch of SweetWater Broken Coast BC Lager, a coastal lager with added twists of key lime and orange. 


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Mike's Hard Lemonade Co.

Mike’s Hard Lemonade Co. launches History of Mike’s” campaign

July 8, 2021

For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.


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Light Lager 99

Yuengling Light Lager 99

July 6, 2021

D.G. Yuengling & Son Inc. announced the refresh of Yuengling Light Lager 99, with a new and improved recipe for the light amber lager, it says. 


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White Claw Hard Seltzer

2021 State of the Beverage Industry: Beer market sees pockets of growth

Beer seltzer centric segment outperforms other beer counterparts
July 1, 2021
With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.
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State of the Industry 2021 main image

2021 State of the Beverage Industry

July 1, 2021
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
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Asahi Super Dry

Asahi Super Dry unveils 25.4-ounce can

June 25, 2021

To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. 


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In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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