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For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.

Blake’s Hard Cider released Blake’s Hard Cider Lemonades in two refreshing flavors ― Blueberry Lemonade and Strawberry Lemonade.

Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.

In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.

Truly Hard Seltzer, a brand of The Boston Beer Co., announced the launch of Truly Punch Hard Seltzer. 

CERIA Brewing Co., Arvada, Colo., reports its distribution network has doubled in the past 12 months. The two CERIA styles ― Grainwave Belgian White and Indiewave IPA non-alcohol craft beers ― created by Colorado brewmaster Keith Villa, are currently carried by 40 distributors in 18 states and U.S. territories, including recent distributor relationships in Texas and Puerto Rico.

 

Anchor Brewing Co. continues its 125th anniversary celebration with the release of three new beer styles: Tropical Hazy IPA, Crisp Pilsner and Little Weekend. 

Budweiser, a brand of St. Louis-based Anheuser-Busch, is celebrating American pride all summer long with the release of its bold, new patriotic themed line of cans and summer campaign. 

Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.