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Home » Topics » Category Focus » Beer

Beer
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BlueMoonLightSky_TropicalWheat_900.jpg

Blue Moon expands LightSky brand with Tropical Wheat

Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022

Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.


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RamsBudLight_900.jpg

Bud Light releases Rams bottles

February 24, 2022

In celebration of the Los Angeles Rams’ Super Bowl LVI Championship, Bud Light released limited-edition Rams bottles. 


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HARD_MTN_DEW_900.jpg

Boston Beer announces launch of HARD MTN DEW

Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022

The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 


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HazyLikeAnOx.png

Hazy Like an Ox, Lime of the Party Gose

February 21, 2022

New Realm Brewing re-released its Hazy Like an Ox Double IPA and Lime of the Party Gose beers. Containing a bullish amount of Azacca, El Dorado and Idaho 7 Hops, Hazy Like an Ox is a juicy hazy double IPA featuring aromatic blends of orange, lemon and pineapple hop notes, the company says.


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DogfishHead_SpringPack_900.jpg

Dogfish Head Craft Brewery releasing new Spring Variety Pack

Festina Pêche will be variety pack exclusive
February 17, 2022

Dogfish Head’s Spring Variety Pack contains an assortment of four off-centered ales, including 60 Minute IPA, SeaQuench Ale and Namaste. It also highlights the limited-time return of Festina Pêche as a variety pack exclusive. 


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Deschutes Black Butte Non-Alcoholic

February 17, 2022

Deschutes Brewery launched a non-alcoholic version of its legacy porter, Black Butte. Black Butte Non-Alcoholic is a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer, the company says.


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Imported beer

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment
jessica Jacobsen
Jessica Jacobsen
February 16, 2022
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
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flavored malt beverages

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers
jessica Jacobsen
Jessica Jacobsen
February 16, 2022
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
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Domestic beer

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments
jessica Jacobsen
Jessica Jacobsen
February 16, 2022
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
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BlakesHardCiderPaloma.png

Blake’s Hard Cider Paloma

February 16, 2022

Blake’s Hard Cider (BHC) announced the release of its first-ever Bar Cart Series, a line of hard ciders inspired by favorite cocktails. 


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