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Home » Topics » Category Focus » Beer

Beer
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no/low alcohol drinks
Category Focus

Increased demand for no/low alcohol drinks brings opportunities

Consumers are becoming more familiar, accepting of no/low alcohol beverages
Sabetta-Lauren.jpg
Lauren Sabetta
December 16, 2021
Driven by pandemic health concerns as well as shifts in consumers' attitudes toward drinking, low- and no-alcohol beverage options are of high interest to consumers, signaling an opportunity for new product development.
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Budweiser limited-edition holiday cans

Budweiser holiday cans include 2021 Pupweiser contest winner

December 10, 2021

This holiday season, Budweiser’s limited-edition holiday cans feature idyllic winter landscapes, the beloved Budweiser Clydesdales, and a Dalmatian puppy, as well as Wilson, an Ohio-based Saint Bernard and the winner of Budweiser’s 2021 “Pupweiser” contest.


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Almanac Beer Holiday Beer Box

Almanac Beer Co. releases Holiday Advent Beer Box

December 9, 2021

Northern California's farm-to-barrel craft beer pioneers Almanac Beer Co. released its Holiday Advent Beer Box, which features 12 16-ounce cans of beer, spanning a wide range of innovative craft beer styles.


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Drizly

Drizly report highlights optimism for 2022

December 8, 2021

Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.


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OctopusQueen.png

Halyard Octopus Queen

December 8, 2021

Halyard Brewing Co. released a spicy new brew dubbed “The OQ,” short for the Octopus Queen. An extra spicy hard ginger beer, the Octopus Queen is brewed with Madagascar vanilla, Ceylon cinnamon, fresh ginger, and other aromatic spices, the company says.


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Harpoon Wintry Mix

Harpoon, UFO release limited-edition mix-packs

December 2, 2021

Harpoon Brewery and UFO Beer Co., both operating units of Mass Bay Brewing Co., released seasonal mix-packs: Harpoon’s Wintry Mix and UFO’s Northern Lights. 


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Elysian Skalrok Nordic-Style Pale Ale

November 30, 2021

Elysian Brewing Co., a craft brewer within Anheuser Busch InBev, announced the debut of its new winter seasonal: Skalrok.


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Topo Chico Glass Bottles

Topo Chico Hard Seltzer debuts glass bottles

New packaging format available for Strawberry Guava variety
November 24, 2021

Molson Coors Beverage Co., Chicago, is giving Topo Chico Hard Seltzer drinkers something new to look forward to this holiday season with the launch of Topo Chico Hard Seltzer glass bottles. Topo Chico Hard Seltzer's most popular flavor, Strawberry Guava, is on shelves in 12-ounce glass bottles in select markets across the country.


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Stone 12 Days of IPA

Stone Brewing releases Stone 12 Days of IPAs pack

November 23, 2021

San Diego-based Stone Brewing introduced a celebration of IPAs for the holiday season. This pack features 12 individual beers, including new recipes, year-round staples, and archived fan-favorites.


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Small Brewery Sunday

Small Brewery Sunday returns for 3rd year

Holiday comes as craft brewers work to recover from 9% drop in volume sales in 2020
November 23, 2021

Small Brewery Sunday, the national beer holiday created by the Boulder, Colo.-based Brewers Association (BA), returns for its third year on Nov. 28. The annual celebration encourages beer lovers to support their local breweries, brewpubs, and taprooms — small businesses that contribute to local communities and economies during the holiday season and beyond.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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