Sports Drinks

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As efforts accelerate worldwide to provide relief from the ravages of COVID-19, Purchase, N.Y.-based PepsiCo Inc. and The PepsiCo Foundation announced a more than $45 million initiative focused on helping people and communities most affected by this virus.

Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says. 

Vaughan, Ontario-based Ignite Beverages Inc., a subsidiary of Ignite International Brands Ltd., announced the addition of ZRO, a performance beverage, to its expanding portfolio. The new release is on the heels of unveiling its vodka and pH9 alkaline water products.

Zero-carbohydrate, branched-chain amino acids (BCAA) beverage company NOCCO is launching its limited-edition Miami variety in select markets.

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.

Complete food brand, Huel, has announced the release of Huel Black Edition. The new powder formula contains half the carbohydrates compared with the company’s existing core nutrition powder range.

Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.

ROAR Organic has introduced Electrolyte Powder Sticks, which are formulated with functional ingredients such as electrolytes, antioxidants, and B vitamins.