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Home » Topics » Category Focus » Sports Drinks

Sports Drinks
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ROAR Organic Electrolyte Powder Sticks in 3 flavors

ROAR Organic Electrolyte Powder Sticks

December 11, 2019

ROAR Organic has introduced Electrolyte Powder Sticks, which are formulated with functional ingredients such as electrolytes, antioxidants, and B vitamins.


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Celsius BCAA

CELSIUS BCAA +Energy Recovery Drink

October 31, 2019

Celsius Holdings Inc. announced that the company is expanding its product portfolio to include a branched-chain amino acids (BCAA) functional beverage that is designed to fuel muscle recovery, it says.  


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Every Bottle Back

ABA, leading beverage companies announce Every Bottle Back

The Coca-Cola Co., Keurig Dr Pepper, PepsiCo team up to reduce plastic waste
October 29, 2019

America’s leading beverage companies — The Coca-Cola Co., Keurig Dr Pepper and PepsiCo — announced the launch of the Every Bottle Back initiative, an effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles.


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Garden of Life Protein Drinks

Garden of Life Sport Protein Drink, Organic Protein Plant-Based Drink

October 28, 2019

Garden of Life launched a line of four ready-to-drink protein drinks.


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Liv Tru Bottled Water

Performance beverage-makers tailor offerings to everyday consumers

Category sees more hybrid, cross-functional beverages
Taylor Karg - Beverage Industry
Taylor Karg
October 10, 2019
Many are turning to sports and performance beverages to help them keep up with the demand of their everyday lives.
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PepsiCo Logo 2019

Green Bond from PepsiCo to fund key sustainability initiatives

Simon Lowden named chief sustainability officer
October 8, 2019

PepsiCo Inc., Purchase, N.Y., has priced the company's first ever Green Bond. The net proceeds from the $1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo's sustainability agenda, it says. The company also announced that it has named PepsiCo leader Simon Lowden as its first chief sustainability officer. In this new role, effective immediately, Lowden will be responsible for leading PepsiCo's Sustainability Office, including the Global Sustainable Plastics team and Global Sustainable Operations team.


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G Fuel Raspberry Lemonade

G FUEL announces new limited-edition flavor

HYPE SAUCE will be available through company’s website
September 10, 2019

New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.


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7 Select Replenish

7-Select Replenish

August 20, 2019

7-Eleven, Inc. introduced 7-Select Replenish, an isotonic sports drink that is free from artificial sweeteners and high-fructose corn syrup, the company says. 


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Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season
Taylor Karg - Beverage Industry
Taylor Karg
August 13, 2019
Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.
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Bang, a brand of VPX Sports

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish
Barbara Harfmann
August 9, 2019
In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.
Read More
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