Sports Drinks

RSS

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

In time for summer, Liquid I.V. announced the launch of its most anticipated flavor: Hydration Multiplier Sugar-Free Ring Pop Cherry.

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 

Urban Remedy announced its expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry.

PHX Hydration Energy Drink announced the launch of its new Pineapple flavor.

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Electrolit is expanding its flavor offering with the launch of Cherry Ice. 

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.